Frei merges design, comfort and sustainability seamlessly.

Each season starts with a story. Ideas are drawn from experiences in travel, literary inquisition and, most important, historical study. Collections are heavily influenced by cultural and social examination. Themes have included Colonialism in Gabriel Garcia Marquez’s Love and Other Demons, Amelia Earhart and the dawn of aviation, and nineteenth-century mourning photography.

We favor organic cottons, natural dyes, and locally manufactured textiles. Although we evolve constantly, Frei is dedicated to emphasizing artistry through nature in everything we do.